Over the past 12 months, Tabcorp have delivered a range of community initiatives that have delivered more than $9 million and other support to not-for-profit causes.
Tabcorp took a strong position on helping communities affected by the devastating bushfires across Australia. They held the one-off Bushfire Benefit Draw, which raised $1.9 million through proceeds from the regular Saturday Lotto draw on 25 January. Funds were shared across nine charitable organisations providing support to communities, volunteer firefighters and wildlife.
Jaimie Robertson, Rural Aid’s Fundraising Marketing and Communications Manager said: “Tabcorp have been regular partners with Rural Aid on initiatives to support the vision that farming and rural communities are safeguarded, ensuring their sustainability both during and after these natural disasters.”
Over the past 12 months, Tabcorp’s Lotteries business contributed more than $6 million from prize money and lottery proceeds to important causes across Australia. Highlights include a $1 million donation to the University of Queensland School of Chemistry and Molecular Biosciences to develop a COVID-19 vaccine.
In August, a team from The Lott’s marketing department volunteered their time to give a 90-minute online workshop on digital marketing, social media and SEO to 45 charity and community partners to help them continue to spread their message in the absence of face-to-face fundraising during the pandemic.
“We take responsibility for the role we play in communities and we’re committed to making a positive impact, especially during times of hardship.” Tabcorp CEO David Attenborough said.
“We’re proud to be a part of a business community which meaningfully helps the communities it operates in and builds a stronger Australia.”
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